AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Film & Television iOS Apps in the UK
An overview of the top 5 Film & Television applications on the iOS platform in the United Kingdom during Q4 2020, revealing download and user engagement trends. Insights into the performance of each app are provided by Sensor Tower.
In the fourth quarter of 2020, the UK's iOS platform saw significant activity among Film & Television apps. Sensor Tower provides a detailed look at the top performers in this category, highlighting their download numbers, revenue, and active user trends.
Amazon Prime Video demonstrated a steady increase in downloads, peaking at 182K in the final week of December. Weekly active users surged to 1.27M in mid-December, coinciding with a revenue spike to $170K in the third week of December.
Netflix maintained a consistent download rate, with a notable jump to 143K in the third week of December. Revenue saw a dip to $291K at the end of December, while weekly active users climbed to a high of 4.47M in the same period, suggesting a strong user base during the holiday season.
Disney+ experienced fluctuations in revenue, with a notable increase to $816K in the last week of November. Downloads showed an uptick in December, reaching 89K by the month's end. Weekly active users reached their peak at 1.56M in the week leading up to Christmas.
BBC iPlayer, with no reported revenue, saw downloads grow to 58K in the final week of 2020. The app's weekly active users experienced a gradual increase, ending the year with 430K users, indicating a strong finish to the quarter.
Channel 4 showed a slight revenue in Q4, peaking at $7.8K in the third week of December. Downloads for the app peaked at 43K in the same week, while weekly active users saw a rise to 221K towards the end of the quarter.
For more insights into the performance of these and other apps, Sensor Tower's detailed analytics provide an in-depth look into the app market dynamics.
